About the Awards
In today's extremely competitive marketing place it is crucial for any business to gain recognition for its outstanding achievements and innovative services or products in order to distinguish themselves from competitors.
Celebrating World Talent Acquisition Day
VISIBILITY - Awards can help garner a significant amount of visibility in a certain market or industry, and attract new customers, investors and donors by giving an organization an edge over its competitors.
VALIDATE - Awards speak volumes about a company’s products or services and substantiate their credibility. Even an award nomination can be helpful because it validates a company’s leadership in its given market and proves it is ahead of the curve.
REPUTATION - An award can improve the perceived reputation of a company to the general public, new customers, donors, investors and the like. Recognition may transform a company’s reputation from “pretty good”, to excellent.
TESTIMONY - Winning an award or even being nominated serves as testament to a company’s work ethic, dedication and unique speciality. New customers will likely consider a company or organization’s work over another if it has won an award. Furthermore, current customers may view the award as a good thing, reinforcing their loyalty and willingness to share information about a product or service.